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The Questions Have Been Coming Thick and Fast – Answers Here

Q: What is Swiss Reimagined?

Swiss Reimagined is a niche Swiss watch brand that started with the vision of challenging expectations and the status quo. Along this journey we challenged ourselves to develop a watch that was in keeping with our ethos, and those discussions led to SNGLRTY  

Q: Who are Stephen Mansfield and Daniel Blunschi?

Stephen Mansfield is an engineer by training and a serial entrepreneur, Daniel Blunschi has worked in the watch industry for over 30 years. They have both been instrumental in the creation and development of Swiss Reimagined as a watch brand.

Q: Where will SNGLRTY be in five years?

Daniel and Steve have lots of ideas on how to develop the SNGLRTY concept across many distinctive watches.  They are looking forward to releasing them all over the coming years.

Q: What will happen if my SNGLRTY watch breaks in two years?

SNGLRTY comes with a two year international warranty, if anything happens to your watch all you need to do is contact us and we will arrange for it to be repaired as quickly and cost effectively as possible.

Q: Where did the idea about SNGLRTY come about?

Daniel and Steve were discussing the watches, the next step for Swiss Reimagined over a cold beer in Hong Kong and they came up with the idea.

Q: Where is the SNGLRTY patented?

A:  SNGLRTY is patented in the USA

Q: What happens if the Crowdfunding targets are not met?  

Swiss Reimagined has secured funding from investors for the initial release of their patented one handed watch so the watches will be made and every backer will have the opportunity to receive one at the special launch price.

Q:  Now that SNGLRTY has secured investment for the initial release will it still be available on the crowdfunding platforms at the launch price?

The crowdfunding campaigns will continue until 31 March 2018 on Kickstarter and Indiegogo with the opportunity to reserve one of these unique limited edition watch at the special launch price.

Q: How much will SNGLRTY be after the Crowdfunding campaign ends?

Prices will increase by about two times.

Q: When will SNGLRTY be available via retailers?

The goal is to have SNGLRTY available through retail channels by the end of the third quarter of 2018.

Q: Is OHI2 only limited edition?

Every watch that is purchased through the crowdfunding campaigns will be clearly identified as a backer’s watch, so in that respect every watch is a limited edition and for the OHI2 there will be initial backers version and a regular version.  We will be making no more than 200 pieces of these. For the OHI3 and OHI4 each watch will be numbered and we do not expect to make more than 100 of these before we change the design. Every one of these watches will be very unique.

Q: When will I receive my SNGLRTY watch if I have invested on Crowdfunding platforms?

We have committed to deliver the watches to our backers by the end of September 2018, for some backers who have opted for luminescence this may delay their watch by a month.  You can be assured that we will be providing regular updates or you can contact us if you have any questions.

Q: Will I need to pay import tax if I am not in Switzerland or Hong Kong?

You will be responsible for any import duties or VAT or other government levies in the import process.  We will contact you before shipping to ensure this process is as smooth and pain free as possible.

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We have done it, we have secured funding from investors so we have everything in place for the initial release of SNGLRTY. This is very exciting news for Daniel and I and means that we can start production planning and placing all those purchase orders immediately.

The crowdfunding campaigns will continue until 31 March 2018 on Kickstarter and Indiegogo with the opportunity to reserve one of these unique limited edition watches at the special launch price. Our goal is to have SNGLRTY available through retail channels by the end of the third quarter of 2018.

You can read the full press release HERE

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What Are People Saying?

We are down to the last week and still a way to go, but we have been energised by the feedback we have received from everyone, in particular those we have had the pleasure of showing our Zero Series to.  Just in case you have missed it or are teetering on the decision on whether to support us or not, here is the feedback with a few relevant photographs – please enjoy this, we are certainly feeling good about it! And click HERE to support us!

“If anyone is teetering on the edge of backing this watch, don’t hesitate. It is certainly one of a kind.”

“So there was I sold on the OHI2 and now I’m seriously considering upgrading my pledge to the OHI3. The domed sapphire does an amazing job to ‘pop’ the face of the SNGLRTY. The colour sheens used for the dials are very subtle indeed. I’m torn!”

“Pulling out the crown to change the time shows the true synchronicity of the counter-rotating minute dial and hour hand. Ingenious.”

“I was reading your blog on SwissReimagined and there’s a lot of great detail there about how your design came about… …Amazing work! I even glanced over the 11-page patent (makes you weep).”

“I suspect most people who glance at this campaign simply won’t get what you’ve achieved.”

“Outstanding design guys, well done! Look forward to receiving my order.”  

“Clearly a lot of design thinking and technical craftsmanship has gone into this little beauty.”

“Our eyes were wide opened. Big grins on our faces. These watches are something special. Build quality is second to none. I’m now even more excited and can’t wait to receive my customised model!”

“I can’t wait to get my hands on this little design marvel!”

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Making Watch Making History

We have had a number of additional questions and feedback from all sides including professionals, collectors, aficionados, media, retailers and people who love the unique.  Steve and I are very motivated by all the feedback.  Here is a summary of the important points you should remember:

Do Not Forget…

SNGLRTY is the first single-hand watch with easily readable minute indication with a single moving hour hand – this is a patented display and you have the opportunity to have one of the VERY FIRST ever sold.

You will never get this offer again….we know this because Steve and I have the patent.


This really is a unique opportunity to be involved in this evolution in the display of time.  SNGLRTY is made in SWITZERLAND, each one will be individually numbered and engraved at a one-time-only BACKERS INTRODUCTION PRICE. When the campaign is over the prices will at least double!


The OHI2 execution of SNGLRTY is limited to 200 pieces, each piece will be individually number and inscribed on the back to commemorate the public launch of SNGLRTY.

Only those who back us during the campaign will have the opportunity to select their preferred colour combinations at the launch price – did I mention that the prices will at least double after the campaign ends?

See It In Person

You can see one of our prototypes at many locations around the world including London, New York City, Singapore, Hong Kong, Taipei and Switzerland.  If you would like to see one before you buy – just get in touch and we will do our best to arrange a viewing for you.

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Press Reviews

We have been very fortunate and received some wonderful reviews from a variety of press reviews.  Here are the first four and we will continue to update this page as we receive more.


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A Big Thanks

Daniel has been thanking all our supporters who lent their skills to help us achieve our ambition for making SNGLRTY a reality but along the way there were a large number of other processionals who helped us get to where we are today.  Their contribution may not be as visible and tangible but were equally important on our journey.

In this group our most important was Benjamin Hanrihan of Hanrahan Law Firm.  For Daniel and I this was our first patent application and Benjamin was extremely patient with us and took the time to explain every step of the process.  At each point he took the time to ensure we were fully informed of what needed to be achieved and was always available to answer all our questions.  It was a pleasure doing business with him and, should we ever dream up another innovation I for one will be beating a track to Benjamin’s door.

Next on the list has to be Josh Gerben at Gerben Law Firm.  I have been working with Josh for a number of years now registering numerous trademarks.  His service is without exception flawless and he has helped us negotiate two settlement agreements with regard to potential trademark conflicts.  He continues to do work with us and I hold him in high regard. 

We not only had to apply for our patent in the US but when we came to manufacturing SNGLRTY in Switzerland we had to complete a conflicts check.  Here we spoke to the team at e-Patent who provided us with a very efficient and incisive conflicts check process.  Again a group we would highly recommend.

For a bit more of the fun stuff we had a great experience with Digital Business Lab based in Hong Kong. The team led by Adrien de Lavenère-Lussan came up with a number of great ideas and, we think, delivered an excellent final product (you will get to see it on 28 February).  Their attention to detail and ability to bring in a quality production on a tight budget was much appreciated.

Last but not least is Roxy Ogilvy Watson who has been doing a stellar job managing all our social media and developing our media launch strategy.  She has recently set up her own business RareMC and we are proud to be one of her first clients.

Thank you to you all.


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Quite an experience…

….to live back in Switzerland and to once again work with Swiss companies and ateliers. Our innovative @snglrtywatch watch project brought me back to my roots  proving to be a very motivating experience for both, the private and professional life.

For SNGLRTY, it of course was very helpful that we could rely on existing relationships while at the same time exciting to add new ones and be challenged.

While some established companies did not seem very open or flexible to work with (kind of) start-ups, we found several that were great to work with who were open and ready to share their specific know-how, thoughts and even heart blood.


In that sense, Stephen Mansfield and I would  like to thank Alain Schiesser of LE CERCLES DES HORLOGERS and Jean-Francois Mojon of CHRONODE SA for their openness, support and hard work; CADRANOR SA with Daniel Broglie for their detailed mind and professional manufacturing and all the other companies that helped with prototyping, manufacturing and  other important contributions.


Last but not least, we thank and enjoy working with our friend Yvan Ketterer of YK FOR, partner in crime on all the design work.

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OHI2 – Limited Edition & Luminescence Update

Daniel has been working hard with Yvan from who has worked tirelessly to develop rough designs for the SNGLRTY OHI2 – LIMITED EDITION which will be released next week on 28 February 2018 on both Kickstarter and Indiegogo.  We have been taking all the comments we have received and distilled them down and come up with 3 designs.  These are certainly not final but will give you a great feel for how the watch will look.

When you purchase one of our Limited Edition watches you will receive the option to choose either black or white for the 4 discs that make up the face, that is the hour disc, the minute disc, the second disc and the centre disc.

OHI2 – LIMITED EDITION, initial Design Drawings (All White)

This first design is the “All White” version, the center disc is actually galvanic light silver with a stamped pattern and both, the hour and minute discs are micro-blasted, frosted white with multi-layer painted numerals for the hours.  You will also get to choose a PVD blue hand or a brushed rhodium hand.


OHI2 – LIMITED EDITION, initial Design Drawings (All Black)



For contrast we have here the “All Black” version with the contrasting brushed rhodium hand and all the discs in black. There will also be further options for those of you who have requested Swiss Super Luminova on the watch indexes, we will be making this available for everyone as an additional optional extra on any of our watches.



OHI2 – LIMITED EDITION, initial Design Drawings (Black & White)

We did a contrast version so you can understand how it may look with black and white. You may notice the hour index is an off white, and this indicated the application of Swiss Super Luminova on the hour index and the tip of the hand. For all those who have asked for luminescence on the the watch dial, we can confirm it will be available as an option on all our watches.

Finally, you will notice that the minute index are all the same in these renderings, we are still taking your thoughts on this and will adjust the minute index as we gather more information, but currently this intermediate version appear to be the most popular.  If you disagree please see our post dedicated to the minute index and give us your thoughts.


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First The Date – Now The Minutes

Steve started off asking all our supporters about the date aperture and from that we received a number of comments about the minute disc and the combination of fonts on the prototypes we have been displaying.  All the feedback has been very gratefully received.

One areas we have received consistent feedback on is the number of fonts we are using, many have said that 3 fonts is too many and we would agree.  Believe it or not we have used only 2 fonts, the date and minute indexes are the same font with the hour differentiated with a contrasting font.  That said, in hindsight, we can certainly see where this confusion has come from with our oversize numerals on the date disc.

But what we were not expecting was the number of comments about the minute disc, this has sent us back to the drawing board and we have come up with a few concepts, we would be delighted to receive your thoughts.

Design comparisons for the minute index in SNGLRTY watch
SNGLRTY – Comparison of Prototype (Left) and Low Resolution Index (Right)


SNGLRTY – Graphic Representation if Intermediate Resolution Index

All the iterations make the minute display larger but the presentation if the minutes have different degrees of accuracy indicated on the index.  Above is the least accurate where we have indicated the 2.5 minute point between the 5 minute numerals with a red dot.

Our intermediate solution here looks great and is really clean but whilst we call this an intermediate resolution it will indicate the time accurately.  If we look at the  minutes from 25 to 30, the numerals have been sized so that 25 is in the mid point between the 2 and the 5, and 26 is indicated on the very right hand side of the 5, 27 and 28 are shown by the index markers and 29 is the very left hand side of the 3 of the 30.  Thus it is possible to tell the time accurately, this enlargement with the overlay will hopefully make the preceding explanation more clear.

The minute movements indicated by overlay


SNGLRTY – Graphic representation of high resolution minute index

Our final version provides the same degree of accuracy but is simpler to immediately understand with index marks for all minutes.  In this representation the minute aperture is not large enough, but, should we choose this route, that will be fixed.

We are open to all your thoughts, please post them up  on our website and we promise to take them all into consideration.

And a big thank you to all those who have already helped us, we love to hear from you.

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Who Says Two Is Better Than One?

In general if you ask someone if they would like two or one most people will say two.  When Daniel and I were discussing the merits of the two hands on a watch face there were two specific aspects of the classic watch face that we were looking at.  The first was that in order to read the classic watch your eyes actually need to scan two distinct locations, depending on how you do it first is the hour and then the minute location (or vice versa) and from there there is a process of decryption to come to the time that we commonly understand or would communicate. Then we looked at how the digital watch worked, this is a single look and the answer merely needs to be read – there is no decryption process.

hourglass on a black background
The hourglass was one of the first time keeping instruments, there was only one point to look at.

The hour glass was one of the very first time keeping instruments, although very rudimentary when we compare it to today’s watches the interesting thing we noticed was that it is read at a single location, although it has to be admitted there is a lot of decryption and maybe some mental arithmetic to be done to keep the time.

Even before a mechanical movement though the concept of complications was alive to bring more accuracy to the process of timekeeping.  The Chinese were particularly adept at this and came up with some quite sophisticated sun dials, this one is particularly intricate with two needles and various inclinations for the platen which I would imagine are there to incline depending on the month of the year.  Once again the human desire towards complication was at the fore even back then.

Chinese sun dial with dual pin and inclined bases
This Chinese sundial had two hands – a complication of an earlier age.

The discussion that Daniel and I pursued was to simplify the process, a single point to receive all the information needed to tell the time and reduce any process of decryption.  We were looking at the digital watch for the simplicity in reading the time but wanted to ensure that we kept a mechanical movement. it was the challenge of simplification of reading the time trying to reduce the decryption process and maintain the mechanical movement that led us to SNGLRTY.

The solution to our challenge was to send the minutes backwards – how we got to that?  I really cannot remember, that has been lost in the mist of time.